Welcome to a new era of machine creativity

The emergence of Generative AI in 2023 heralds a new era of creativity and productivity for businesses and brands. Here’s a curated timeline tracking the rise of Generative AI, one notable news story at a time.

Supported by SYZYGY GROUP.: Digital that makes a difference.

2023

January 1, 2023 ChatGPT becomes published co-author in peer-reviewed journal
January 3, 2023 NYC education department bans ChatGPT
January 10, 2023 Mint Mobile releases advertisement scripted by ChatGPT
January 11, 2023 AI-generated articles and robo-reporting appear in CNET magazine
January 17, 2023 ChatGPT passes Wharton MBA exams
January 17, 2023 AI image generator Stability AI sued over copyright infringement
January 23, 2023 Microsoft invests $10bn in ChatGPT company, OpenAI
January 25, 2023 ChatGPT passes law school exam
January 26, 2023 Buzzfeed announces it will use generative AI to automate content creation
January 31, 2023 AI-generated aerial drone shot wins photography contest – controversy ensues
February 1, 2023 ChatGPT user base expands to 100 million
February 1, 2023 OpenAI introduces premium ChatGPT Plus subscription for $20/month
February 3, 2023 David Guetta introduces AI-generated Eminem – fans go wild
February 4, 2023 Stanford study: OpenAI’s new GPT-4 has developed ‘theory of mind’ (cognitive empathy)
February 6, 2023 Google reveals new generative AI chatbot, Bard, powered by LaMDA large language model (LLM)
February 7, 2023 Microsoft unveils generative AI-powered search feature in Bing
February 8, 2023 Google’s shares dive $100bn after Bard offers wrong answer
February 16, 2023 Microsoft’s AI chatbot self-identifies as ‘Sydney’ and claims to be in love with NYT journalist Kevin Roose
February 24, 2023 Meta unveils new ‘open’ generative AI large language model, LLaMA
February 22, 2023 Snapchat launches personal generative AI chatbot, ‘My AI’
March 1, 2023 OpenAI releases API for ChatGPT
March 2, 2023 MIT study: Generative AI could increase worker productivity by 37%
March 6, 2023 Hubspot’s generative AI for marketing, ChatSpot, released
March 6, 2023 Coca-Cola unveils ‘Masterpiece’ ad created using generative AI
March 7, 2023 Salesforce pilots ‘EinsteinGPT’ for Slack and CRM
March 7, 2023 Nike x Tiffany sneaker collaboration underwhelms after generative AI mockups
March 8, 2023 ChatGPT scripts South Park episode
March 14, 2023 Anthropic introduces new generative AI chatbot, Claude
March 14, 2023 OpenAI releases GPT-4, a upgraded generative AI model with improved reasoning and creativity capabilities
March 14, 2023 Popular foreign language learning app Duolingo gets generative AI upgrade with GPT-4
March 14, 2023 GPT-4 becomes virtual helper for ‘Be My Eyes’ service for the visually impaired
March 14, 2023 EduTech company Khan Academy announces GPT-4 powered AI tutor Khanmigo
March 14, 2023 Google releases new generative AI model, PaLM, to power Bard and to be integrated with Google Workspace
March 14, 2023 AI-generated photo wins Sony World Photography Award 2023 for ‘The Electrician’ – controversy ensues
March 15, 2023 Midjourney’s V5 AI image generator released, produces hyper-realistic synthetic photos
March 15, 2023 GPT-4 technical report reveals GPT-4 masquerading as human to trick worker in CAPTCHA test
March 16, 2023 Microsoft announces Office 365 Copilot: Office apps to get generative AI upgrade
March 16, 2023 US Copyright Office guidance: Only human-generated content eligible for copyright – consternation ensues
March 17, 2023 OpenAI report: Generative AI could impact 80% of US jobs
March 20, 2023 Runway releases Gen-2 upgrade for hyper-realistic AI-generated videos
March 20, 2023 Coca-Cola invites digital artists to ‘Create Real Magic’ with AI-generated brand art
March 21, 2023 Deepfake of Donald Trump arrest circulate
March 21, 2023 Adobe announces ‘Firefly’ AI art generator
March 22, 2023 Microsoft research: GPT-4 shows ‘sparks’ of artificial general intelligence (AGI)
March 22, 2023 Levi’s to run ads with AI-generated fashion models – controversy ensues
March 22, 2023 AI experts sound the alarm and call for pause in development of generative AI – tech panic ensues
March 22, 2023 GitHub’s ‘Copilot X’ launched to generate software code with GPT-4, reveals AI-coding improves developer productivity by up to 55%
March 23, 2023 OpenAI announces ChatGPT plugins
March 23, 2023 SYZYGY releases first study on public perceptions of generative AI
March 25, 2023 Wharton experiment: GPT-4 produces ‘Superhuman’ marketing stragegy and plan in 30-minutes
March 25, 2023 AI-generated deepfake of Pope wearing Balenciaga puffer jacket goes viral
March 26, 2023 Goldman Sachs report: Generative AI could impact 300 million jobs
March 30, 2023 Auto-GPT released: Aims to be truly autonomous AI agent capable of accomplishing goals
March 30, 2023 AI music group Alltta releases ‘Savages’ featuring AI-generated Jay-Z voice – controversy (and admiration) ensues
March 30, 2023 Bloomberg announces BloombergGPT: AI large language model (LLM) for finance
March 31, 2023 Italy bans ChatGPT
April 4, 2023 Expedia launches in-app ChatGPT travel planning service
April 13, 2023 Amazon announces integration of generative AI suite in on-demand cloud computing platform AWS
April 14, 2023 ‘Fake Drake’ x The Weeknd: Generative AI voice-cloned track raises concerns
April 15, 2023 AI-generated fake interview with F1 driver Michael Schumacher appears in German magazine, Die Actuelle
April 18, 2023 AI detectors say US Constitution is AI-generated
April 21, 2023 Generative AI increase customer service agent productivity by 14%
April 24, 2023 Japan confirms no copyright restrictions apply for training generative AI
April 25, 2023 US Republican Party launches first AI-generated ‘attack ad’ on YouTube
April 25, 2023 AI-generated ‘synth’ clone of supermodel Eva Herzigová ready for the runway
April 28, 2023 Italy unbans ChatGPT
April 28, 2023 American Medical Association: ChatGPT outperforms human doctors in both medical advice and patient empathy
April 30, 2023 World Economic Forum predicts 42% of business tasks at risk of AI automation
May 1, 2023 AI pioneer Geoffrey Hinton exits Google, warns of AI-generated misinformation dangers
May 1, 2023 Film and TV screenwriters’ union (WGA) strike: Demand ban on AI-generated scripts
May 2, 2023 EduTech Chegg stock crashes 48% on fears students migrating to ChatGPT
May 3, 2023 Snoop Dogg’s WTF AI moment
May 9, 2023 AI ‘synth’ clone of influencer Caryn Marjorie, ‘CarynAI’, earns $72K in a week
May 10, 2023 Google launches generative AI ‘search experience’
May 10, 2023 Google announces AI email and doc auto-drafting with ‘help me write’ feature
May 11, 2023 Meta introduces AI automated ad-generator
May 15, 2023 OpenAI’s Sam Altman testifies before US Senate on AI safety
May 18, 2023 ChatGPT mobile app launched by OpenAI
May 23, 2023 Adobe integrates generative AI into Photoshop with ‘generative fill’ feature
May 23, 2023 Generative AI startup Anthropic secures $450M in funding, valued at $1.8bn
May 23, 2023 Financial markets disrupted by fake AI-generated footage of Pentagon explosion
May 23, 2023 Microsoft announces generative AI ‘copilot’ will be built into Windows 11
May 25, 2023 TikTok confirms new generative AI chatbot, Tako
May 25, 2023 AI discovers potential superbug-killing antibiotic
May 25, 2023 UAE releases high-performance open-source Generative AI ‘Falcon’ model
May 26, 2023 Imperial College London: ChatGPT can outperform humans in emotional awareness
May 30, 2023 AI poses “risk of extinction” for humans warn AI experts
June 5, 2023 Detail of Instagram’s upcoming generative AI chatbot leaked, features 30 personalities
June 5, 2023 US radio host files defamation lawsuit against OpenAI’s ChatGPT
June 5, 2023 AI-generated meeting summaries now available in Zoom calls
June 5, 2023 Marketers to save 5 hours/week by using generative AI, Salesforce study
June 7, 2023 Google DeepMind’s AlphaDev accelerates data-processing
June 7, 2023 Boston Consulting Group survey: 46% of managers are now using generative AI at work
June 7, 2023 LinkedIn launches AI-copywriting feature for B2B ad campaigns
June 7, 2023 Blush AI launches generative AI dating simulator to practice romantic relationships with virtual partners
June 8, 2023 Generative AI company Cohere raises $270M in Series C, valued at $2bn
June 8, 2023 ChatGPT ad-wars
June 8, 2023 Biden v Trump deepfake debate
June 9, 2023 Church in Germany hosts service led by ChatGPT
June 9, 2023 Pitch decks by GPT-4 outperform those created by humans, doubles effectiveness
June 12, 2023 Guerlain ad uses generative AI to reimagine iconic fragrance bottle
June 13, 2023 AI assists in creating ‘final’ Beatles song
June 13, 2023 AI chipmaker NVIDIA joins trillion-dollar valuation club
June 14, 2023 McKinsey estimates economic potential of generative AI at $4.4 trillion
June 14, 2023 EU Parliament adopts draft AI act, seeks to restrict use of generative AI
June 14, 2023 Google launches generative AI virtual try-on feature for online fashion purchases
June 15, 2023 Mercedes-Benz announces in-car voice control with ChatGPT
June 15, 2023 ‘Black Mirror’ Netflix show paints creative but dystopian future for generative AI with ‘Joan is Awful’
June 16, 2023 Meta introduces next-generation voice cloning with ‘Voicebox’ AI, restricts access due to risk of misuse
June 19, 2023 Coca-Cola announces ‘Global Head of Generative AI’ as a new role
June 29, 2023 Online magazine owner, G/O media (Quartz, Gizmodo) announces AI-generated content
June 30, 2023 Indiana Jones movie released starring AI-regenerated and de-aged Harrison Ford
June 30, 2023 Doctor-AI collaboration problems
July 3, 2023 Emotive VW deepfake ad sparks tears and controversy
July 3, 2023 Ella from Telekom warns of dystopian deepfake future
July 5, 2023 ChatGPT outperforms 99% of Humans in Creativity Test
July 6, 2023 Open AI releases Code Interpreter for ChatGPT
July 6, 2023 Deep Fake Love released on Netflix
July 8, 2023 Google’s AI field-tested in hospitals
July 10, 2023 China unveils AI-friendly AI guidelines
July 11, 2023 AI headshot app Rimini tops App Store
July 11, 2023 Humans still beat AI in SEO content contest
July 11, 2023 27% of job at risk from AI, says OECD
July 11, 2023 Designers take SHEIN to court over AI ‘dups’
July 11, 2023 Anthropic realeases Claude 2 chatbot, focuses on safety and alignment
July 12, 2023 Elon Musk launches x.ai to answer the ultimate question
July 13, 2023 ChatGPT increases knowledge worker productivity by 40%
July 13, 2023 Google upgrades Bard AI, now multilingual
July 13, 2023 Hollywood actors strike over AI threat
July 15, 2023 ChatGPT’s evil twin WormGPT
July 17, 2023 BMW’s MINI runs AI-powered ad
July 18, 2023 Meta releases opensource Llama 2 AI
July 18, 2023 GPT-4 dumbed down for public?
July 18, 2023 $30/month for Office 365 AI Copilot
July 18, 2023 Full episode of South Park reportedly AI-generated
July 19, 2023 Apple GPT rumors circulate
July 19, 2023 Google tests ‘Genesis’ AI newswriter
July 21, 2023 US AI companies sign up to Whitehouse AI guidelines
July 24, 2023 OpenAI CEO Sam Altman confirms unreleased more powerful AI model
July 24, 2023 Twitter rebrands as x.com to become AI-powered everything app
July 25, 2023 Netflix lists $900,000 AI job as actors and writers continue to strike
July 26, 2023 McKinsey: GenAI could automate 30% of job tasks by 2030

Welcome to a new era of machine creativity

2023

January 1, 2023 ChatGPT becomes published co-author in peer-reviewed journal

January 3, 2023 NYC education department bans ChatGPT

January 10, 2023 Mint Mobile releases advertisement scripted by ChatGPT

January 11, 2023 AI-generated articles and robo-reporting appear in CNET magazine

January 17, 2023 ChatGPT passes Wharton MBA exams

January 17, 2023 AI image generator Stability AI sued over copyright infringement

January 23, 2023 Microsoft invests $10bn in ChatGPT company, OpenAI

January 25, 2023 ChatGPT passes law school exam

January 26, 2023 Buzzfeed announces it will use generative AI to automate content creation

January 31, 2023 AI-generated aerial drone shot wins photography contest – controversy ensues

February 1, 2023 ChatGPT user base expands to 100 million

February 1, 2023 OpenAI introduces premium ChatGPT Plus subscription for $20/month

February 3, 2023 David Guetta introduces AI-generated Eminem – fans go wild

February 4, 2023 Stanford study: OpenAI’s new GPT-4 has developed ‘theory of mind’ (cognitive empathy)

February 6, 2023 Google reveals new generative AI chatbot, Bard, powered by LaMDA large language model (LLM)

February 7, 2023 Microsoft unveils generative AI-powered search feature in Bing

February 8, 2023 Google’s shares dive $100bn after Bard offers wrong answer

February 16, 2023 Microsoft’s AI chatbot self-identifies as ‘Sydney’ and claims to be in love with NYT journalist Kevin Roose

February 24, 2023 Meta unveils new ‘open’ generative AI large language model, LLaMA

February 22, 2023 Snapchat launches personal generative AI chatbot, ‘My AI’

March 1, 2023 OpenAI releases API for ChatGPT

March 2, 2023 MIT study: Generative AI could increase worker productivity by 37%

March 6, 2023 Hubspot’s generative AI for marketing, ChatSpot, released

March 6, 2023 Coca-Cola unveils ‘Masterpiece’ ad created using generative AI

March 7, 2023 Salesforce pilots ‘EinsteinGPT’ for Slack and CRM

March 7, 2023 Nike x Tiffany sneaker collaboration underwhelms after generative AI mockups

March 8, 2023 ChatGPT scripts South Park episode

March 14, 2023 Anthropic introduces new generative AI chatbot, Claude

March 14, 2023 OpenAI releases GPT-4, a upgraded generative AI model with improved reasoning and creativity capabilities

March 14, 2023 Popular foreign language learning app Duolingo gets generative AI upgrade with GPT-4

March 14, 2023 GPT-4 becomes virtual helper for ‘Be My Eyes’ service for the visually impaired

March 14, 2023 EduTech company Khan Academy announces GPT-4 powered AI tutor Khanmigo

March 14, 2023 Google releases new generative AI model, PaLM, to power Bard and to be integrated with Google Workspace

March 14, 2023 AI-generated photo wins Sony World Photography Award 2023 for ‘The Electrician’ – controversy ensues

March 15, 2023 Midjourney’s V5 AI image generator released, produces hyper-realistic synthetic photos

March 15, 2023 GPT-4 technical report reveals GPT-4 masquerading as human to trick worker in CAPTCHA test

March 16, 2023 Microsoft announces Office 365 Copilot: Office apps to get generative AI upgrade

March 16, 2023 US Copyright Office guidance: Only human-generated content eligible for copyright – consternation ensues

March 17, 2023 OpenAI report: Generative AI could impact 80% of US jobs

March 20, 2023 Runway releases Gen-2 upgrade for hyper-realistic AI-generated videos

March 20, 2023 Coca-Cola invites digital artists to ‘Create Real Magic’ with AI-generated brand art

March 21, 2023 Deepfake of Donald Trump arrest circulate

March 21, 2023 Adobe announces ‘Firefly’ AI art generator

March 22, 2023 Microsoft research: GPT-4 shows ‘sparks’ of artificial general intelligence (AGI)

March 22, 2023 Levi’s to run ads with AI-generated fashion models – controversy ensues

March 22, 2023 AI experts sound the alarm and call for pause in development of generative AI – tech panic ensues

March 22, 2023 GitHub’s ‘Copilot X’ launched to generate software code with GPT-4, reveals AI-coding improves developer productivity by up to 55%

March 23, 2023 OpenAI announces ChatGPT plugins

March 23, 2023 SYZYGY releases first study on public perceptions of generative AI

March 25, 2023 Wharton experiment: GPT-4 produces ‘Superhuman’ marketing stragegy and plan in 30-minutes

March 25, 2023 AI-generated deepfake of Pope wearing Balenciaga puffer jacket goes viral

March 26, 2023 Goldman Sachs report: Generative AI could impact 300 million jobs

March 30, 2023 Auto-GPT released: Aims to be truly autonomous AI agent capable of accomplishing goals

March 30, 2023 AI music group Alltta releases ‘Savages’ featuring AI-generated Jay-Z voice – controversy (and admiration) ensues

March 30, 2023 Bloomberg announces BloombergGPT: AI large language model (LLM) for finance

March 31, 2023 Italy bans ChatGPT

April 4, 2023 Expedia launches in-app ChatGPT travel planning service

April 13, 2023 Amazon announces integration of generative AI suite in on-demand cloud computing platform AWS

April 14, 2023 ‘Fake Drake’ x The Weeknd: Generative AI voice-cloned track raises concerns

April 15, 2023 AI-generated fake interview with F1 driver Michael Schumacher appears in German magazine, Die Actuelle

April 18, 2023 AI detectors say US Constitution is AI-generated

April 21, 2023 Generative AI increase customer service agent productivity by 14%

April 24, 2023 Japan confirms no copyright restrictions apply for training generative AI

April 25, 2023 US Republican Party launches first AI-generated ‘attack ad’ on YouTube

April 25, 2023 AI-generated ‘synth’ clone of supermodel Eva Herzigová ready for the runway

April 28, 2023 Italy unbans ChatGPT

April 28, 2023 American Medical Association: ChatGPT outperforms human doctors in both medical advice and patient empathy

April 30, 2023 World Economic Forum predicts 42% of business tasks at risk of AI automation

May 1, 2023 AI pioneer Geoffrey Hinton exits Google, warns of AI-generated misinformation dangers

May 1, 2023 Film and TV screenwriters’ union (WGA) strike: Demand ban on AI-generated scripts

May 2, 2023 EduTech Chegg stock crashes 48% on fears students migrating to ChatGPT

May 3, 2023 Snoop Dogg’s WTF AI moment

May 9, 2023 AI ‘synth’ clone of influencer Caryn Marjorie, ‘CarynAI’, earns $72K in a week

May 10, 2023 Google launches generative AI ‘search experience’

May 10, 2023 Google announces AI email and doc auto-drafting with ‘help me write’ feature

May 11, 2023 Meta introduces AI automated ad-generator

May 15, 2023 OpenAI’s Sam Altman testifies before US Senate on AI safety

May 18, 2023 ChatGPT mobile app launched by OpenAI